3 Ways To Attract And Retain Talent Through Effective Branding (Forbes)


Many companies struggle to attract and retain the right talent, a problem that often stems from a candidate’s brand experience. This is often overlooked by companies. Applicant tracking systems are designed to store data but are not front-facing nor designed with the candidate in mind. Consequently, the candidate's journey is flawed, and their experience is decidedly subpar.

Ironically, nearly 90% of companies now say they compete “primarily on the basis of the customer experience.” In other words, they know that experience matters, but they haven’t connected that to employee attraction and retention.

In this article published by Forbes, Dr. Jo Webber, Founder and CEO of AtlasJobs, describes three commitments leaders and decision makers can make to ensure better brand employee experiences to support talent acquisition and retention.

Read the article.